2017 Bicyclists Bring Business in Utica!
TUESDAY, SEPTEMBER 12, 2017
PRESENTATIONS AND DISCUSSION ON CYCLE-TOURISM ON THE ERIE CANALWAY TRAIL AND IDEAS TO FURTHER DEVELOP UTICA AND ONEIDA COUNTY AS A CYCLING DESTINATION
326 BROAD STREET, UTICA
LIGHT REFRESHMENTS AT 5:30 PM, PROGRAM STARTS AT 6 PM
WEDNESDAY, SEPTEMBER 13, 2017
Explore portions of the Erie Canalway Trail and Utica's growing downtown bike network on a relaxed 5-7 mile ride led by Utica Bike Rescue and Homegrown Bicycle Adventures
Lunch discussion after ride
Meet at AQUA VINO RESTAURANT (16 HarBOR LOCK Rd E, UTICA) at 10 AM
Participants must bring their own bike and helmeT
Registration is required
CLICK HERE TO REGISTER
Discover how bicyclists can bring business to your community
Imagine...dozens of weary but happy bicyclists arriving at the edge of your community on a summer afternoon, all of them hungry and thirsty, some intending to stay the night, and most eager to explore your canal community, to experience its history and uniqueness. Imagine, too, that these self-propelled tourists later go home and tell family members, friends, co-workers, and other bicyclists about their wonderful visit.
Do you see economic opportunity here? Of course! To some degree this opportunity already has become reality along New York's historic Canal System, especially along the Erie Canalway Trail. But the potential economic benefit to your community or business from touring bicyclists can be much greater if you actively welcome this relatively new kind of visitor.
Past Event: 2016 Bicyclists Bring Business In Wayne County
PTNY and the NYS Canal Corporation brought Bicyclists Bring Businesses to Wayne County in October 2016, with an evening roundtable in Savannah on October 25, and everyone's favorite bike-a-round the next day in Newark.
For the first time in 2016, the evening roundtable portion of Bicyclists Bring Business was offered as part of a larger program, a Nature-based Tourism Summit at the Montezuma Audubon Center. Since the Canal Corridor offers such a range of recreational and cultural opportunities, we were happy to discuss how both Bicyclists....and Birds! Bring Business to Canalway Trail communities. Wayne County was the perfect venue for this year's event, with the County completing new trail sections each year and a working group meeting regularly to close existing trail gaps.
View the slideshow from the evening presentation.
View the presentations from the roundtable discussion:
Learn more about the cyclists that travel the Erie Canalway Corridor now as well as how your business and community can market to and profit from future cycling tourists. Attendees at the Bicyclists Bring Business roundtable receive a copy of Parks & Trails New York’s guidebook, “Bicyclists Bring Business: A Guide for Attracting Bicyclists to New York’s Canal Communities.”
Suggestions for increasing local bicycle tourism from previous roundtables:
- share and distribute information about benefits of bicycle tourism via meetings, signage, maps, brochures, and public education among business owners, tourism offices, and nearby attractions
- focus on services that are particularly important to bicyclists, such as lodging and campsites, local maps, transport of luggage, bicycle repairs and bicycle security
- link local trails into a larger network of potential users
- promote local events and bicycle-friendliness on web and elsewhere
- anticipate issues that may arise, such as trail appropriateness for bicycles and conflicts with walkers and motorized vehicles
- modest investments can result in a substantial boost for tourism